Over the last decades, I’ve worked across advertising and corporate organisations, managing end-to-end marketing—from campaigns, events, and brand activations to digital launches. I bring a practical, strategic approach—pairing clarity with creativity so your message lands. I also leverage modern AI-first tools to create content faster and smarter, without losing the human story. Over the years, I’ve worked across end-to-end marketing deliverables: from campaign storytelling and content strategy to production coordination and polished creative execution.

My creative essence is the ability to spot the story inside the noise—then shape it into content that feels human, clear, and worth paying attention to. I’m naturally tuned to patterns: what people care about, what a brand truly stands for, and what will make a message land. I blend creative intuition with marketing logic, so the work isn’t just “nice”—it’s purposeful.

Here are the creative core when working with clients:

• Vision
  I start with the big picture: the emotion we want to trigger, the belief we want to build, and the outcome we want to drive. I define the “why,” the audience, and the north star message so everything stays aligned.

• Strategy
  Next, I turn vision into a plan—positioning, angles, and content pillars that match the brand’s goals. I map the customer journey, choose the right formats, and build a content approach that can scale.

• Implementation
  This is where ideas become real. I shape the narrative into scripts, outlines, storyboards, and campaign assets. I plan the execution which include promotion, distribution, and repurpose content smartly

• Execution
  I deliver with precision—tight storytelling, strong visuals, and consistent brand voice. I manage timelines, coordinate production, refine edits, and publish with performance in mind. Then I review what worked, what didn’t, and optimize the next round.

  In short: I don’t just create content—I build a system where creativity becomes momentum, and momentum becomes results.

Capabilities

> Content Production: concepting, scripting, copywriting, content planning/series
> Videography: filming (corporate/product), direction, interviews, b-roll, editing
> Digital & Campaigns: launch planning, social content, creative & digital campaign execution
> Design Support: graphic design & presentation, visual communication

Highlights (Past & Present)

> Former Contributing Writer, MarketinginAsia.com
> Current Content Partner, Lynqra and Flowmingo
> Supported the launch of Irene Ng’s The Lion’s Roar — #1 on Amazon SG, Straits Times Bestseller, Alan Chai Book Prize 2025 winner

View my work on Behance • Connect on LinkedIn

About Me