VIDEO PRODUCTION
CLIENT : VISY LOGISTICS
Project Overview
Visy Logistics Singapore needed a concise, professional capabilities video to showcase its end-to-end logistics solutions, facilities, and operational strengths. The goal was to create a corporate video that could be used across website, presentations, LinkedIn, and client meetings—without disrupting day-to-day operations on-site.
Objectives:
Highlights Visy Logistics Singapore’s facilities, people, processes, and reliability
Communicates professionalism and trust (B2B tone, operational credibility)
Works as a multi-use asset across platforms (sales enablement + digital marketing)
My Role
I led the video production end-to-end, handling both creative execution and project management—from concept development and narrative flow to shot planning, on-site filming and direction, and post-production editing (pacing, transitions, music, branding, and captions where needed). I also coordinated closely with internal teams to align schedules, locations, access, and approvals for a smooth, on-time delivery.
Creative Approach
Instead of a “talking head only” video, I structured the narrative around
b-roll shots as well as footages related to logistics or supply chain —so viewers quickly understand capabilities through real-world footage.
Production Workflow
I handled on-site videography and direction, capturing clean, confident visuals that communicate operational excellence—establishing shots to show scale, workflow and process sequences to demonstrate capability, team-in-action moments to highlight coordination, and detail shots (equipment, signage, packaging, systems) to build credibility. In post-production, I refined the footage into a tight, brand-aligned story with clear structure and pacing, professional minimal edits (clean cuts, optional stabilization, restrained transitions), and consistent branding through tone, typography/captions (when used), and a logo end-frame.
UGC-Style Social Media
CLIENT : DR SCALP
Project Overview
Dr Scalp engaged me to produce a UGC-style ad video as part of their social media campaign to spotlight their signature scalp and hair treatment technologies. The goal was to create content that feels authentic, relatable, and “creator-native,” while still being polished enough for paid and organic social performance.
Objectives
Showcase key treatment moments and clinic experience without looking overly “salesy”
Guide talent to deliver clear, confident lines while maintaining a natural tone
Capture enough footage variations for social edits (hooks, reactions, treatment shots, staff interactions)
My Role
I led the UGC ad production on the ground as the videographer and on-set assistant director—planning the shoot & capturing key treatment moments. I worked closely with female content creators and Dr Scalp staff to re-enact scenes, deliver lines naturally, and ensure the story felt authentic while staying aligned to the campaign message.
Creative Approach
I aimed for a “real but polished” UGC style. I filmed key moments from different angles (wide, mid, close-up) to keep the video dynamic, and added plenty of b-roll—clinic shots, tools, treatment steps, and reaction moments. I also focused on clean aesthetics and good lighting, keeping frames tidy and flattering so the clinic looked professional and premium.
Production Workflow
The shoot was structured to highlight the treatment journey clearly: introduce the concern, show the consultation and key in-room moments, then feature the hero process visuals for ZynStem™ treatment, ZynStem™ bio-cells, and the NanoJet™ system. We captured wide shots for context, mid-shots for interaction, and detailed close-ups to reinforce trust—ending with a simple outcome-focused message suitable for social ads.
AI Tech Reviews
CLIENT : KOL CONNECT CENTER & HIGGSFIELD (US)
Project Overview
I partnered with KOL Connect Center to produce YouTube review/demo videos for a range of emerging AI tools to create clear, step-by-step content that helps viewers understand what each tool does and how to use it fast. In addition, I also created a separate AI solution feature for Higgsfield.ai (US), showcasing its Nano Banana capability through a practical walkthrough and real use-case examples.
Objectives
The goal was to boost awareness and trust through a creator-led demo that feels practical and easy to follow. The video needed to help viewers quickly understand the value of the solution, see it in action, and know whether it fits their needs.
My Role
I handled the video production end-to-end: planning the story flow, testing the tool, scripting the key points, filming/screen-recording the walkthrough, and editing the final video for clarity and retention. I also packaged the upload with audience-friendly framing (title/description/CTA) to guide viewers to the next step.
Creative Approach
I kept the style “simple, helpful, and high-clarity.” I used clean screen captures, punchy on-screen labels, and a structured walkthrough—supported by b-roll where needed. The edit focused on tight pacing, clear steps, and a calm, confident delivery that makes the tool feel approachable.
Content Workflow
I handled the content end-to-end: researching the AI tool (features, positioning, and why it matters now), framing the market relevance for my audience, and writing the full script with a clear hook, use-cases, and step-by-step guidance. I then filmed/screen-recorded the demo, edited the video for clarity and retention (pacing, labels/captions, b-roll), and published + marketed it with strong titles, descriptions, tags, and CTAs to drive views and clicks.
Want to promote or collaborate?
Have a product to launch or promote? Tell me what you’re building and I’ll recommend the best video format (UGC ad, demo, or corporate videos) to help you get results. Enquire now for a free consultation